SOURCE: (Youtube)

Like a bag of Skittles!!! Plum Crazy is back for the 2016 Charger and Challenger! #MOPARORNOCAR

“Dodge is feeling a little Plum Crazy again and is rolling out its iconic purple hue for a limited run of 2016 Chargers and Challengers. Despite its name, the vibrant color is not exclusive to the most bonkers model—the 707-hp Hellcat—but can be had on almost any Charger or Challenger.

Originally a product of the psychedelic era, Plum Crazy purple was first introduced for the 1970 model year (at Plymouth the color was called In Violet). It was offered along with other so-called High Impact colors such as Top Banana (yellow), Vitamin C (orange), and Sublime (green). Chrysler started bringing back select High Impact colors in 2006, and Plum Crazy was available on the Charger in 2007, 2013, and 2014. It could be had on the Challenger in 2010 and again in 2013 and 2014.”