Well it looks like things are about to get very personal for repeat and new Viper owners!! Dodge has announced the new Viper GTC and an all new one of one personalization program featuring concierge service allowing you to follow your build!

“The Dodge Viper is an iconic, one-of-a-kind, hand-built American supercar with a 645-horsepower hand-built aluminum V10, a hand-crafted body comprised of hand-laid carbon fiber, aluminum, magnesium and high-strength steel and a racing pedigree,” said Tim Kuniskis, President and CEO, Dodge and SRT®, FCA North America. “Because every Viper is hand-crafted with such an extreme level of detail, we have the unique opportunity to make each one even more special by giving buyers the opportunity to customize each vehicle to their exact specifications. Now, Viper owners will be able to say their Viper is truly one of a kind.” Read more…